I was thinking about "gurus" for a couple seconds a while back, and it suddenly occurred to me, that, as a group, they are long overdue for an official name change.
Why? Glad you asked. (as if...) There is too much negative association surrounding the term, that's why. Many people, sophisticated, educated, reasonably aware people hear the term and have an almost immediate negative guttural reaction - you know, "uuhhggh." So much has been written about the shenanigans of so many of these fakes, phonies, and freaks, that even if someone was properly interested in the idea of enlightenment, the thought of having to find a "guru" turns many, if not most of them off, forever.
Therefore, they need an immediate, and universal name change.
I propose the following - you are welcome to your own: "Personal Enlightenment Theorists," or, you gueesed it: Pets.
Yup, that's the ticket. Pets. And we all know the proper relationship one should have with their pets. Personal enlightenment theorists are no different.
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